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Richard Ayers, head of digital, for Manchester City, said: "Manchester City is having a phenomenal year of growth and development online. Our goal is to deliver a market leading experience for fans in terms of online video.

The deal is part of the club's strategy to give fans as much access as possible by making exclusive, behind the scenes content available for free.

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Grey Air Force 1

The first video uploaded of Samir Nasri signing for Air Force Nike Sneakers

delivering more than 200,000 readers in Greater Manchester.

"That means delivering the great content Green Nike Air Force 1

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Manchester CityFootball Club will become the first Premier League Club to sign a content deal with the video sharing giant, YouTube.

the Club received over 500,000 views in just three days.

Greater Manchester Business Week is the region's number one provider of business news andfeatures, targeting a bespoke business audience with 12,687 copies every Thursday.

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Grey Air Force 1

we make to where the audience is ie on YouTube. This deal is the first move in laying the foundations of our syndication strategy and is part of a series of deals to expand our online capabilities.

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Free morning newspaper, The Metro, published every weekday, is also part of our portfolio,

"The ability to extend our reach and to increase accessibility to audiences is great, but we're also looking forward to exploring the differentiating factors of YouTube, like using annotations, making bespoke interactive video and, more than anything else, becoming part of the thriving YouTube community."

If you feel we have made an error in a report, or have fallen below our usual high standards, please write in the first instance to: Rob Irvine, editor, Manchester Evening News, Mitchell Henry House, Hollinwood Avenue, Chadderton, Oldham OL9 8EP.

The YouTube deal is part of the Club's long term strategy to develop ongoing commercial partnerships with leading online and social media companies.

Jeff Nathenson, head of sports partnerships for YouTube, said: "We are excited that Manchester City has become the first English Premier League club to become a commercial partner with YouTube. They are proving to be an exciting club both on the pitch and in the digital media space. We believe this kind of deal will have a global impact, allowing them to reach new fans in new territories with compelling original content."

Do you receive the MEN business bulletin? Make it easy tofind outwhat's going on in the business world receive a twice daily email with all Grey Air Force 1 the MEN's Greater Manchester business news.

Since the channel's launch, the Club has invested heavily in populating its You Tube channel with content in order to grow it into an international communications platform for fans and followers, both at home and abroad.

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Grey Air Force 1

The commercial deal will enable the club to control their rights owned or club created videos on YouTube, which receives over 3 billion views per day worldwide. In addition, City Nike Air Force South Africa

will also be able to manage the advertising around its content, which is uploaded on to the site every day.

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Manchester City teams up with YouTube in content deal

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Grey Air Force 1

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